跨国企业本地化与非市场策略——兼论中国供应链本质  

The Localization and Non-market Strategy of Transnational Enterprises——The Essence of Chinese Supply Chain

作　　者：徐宏玲[1] 马长海[2] 李双海[3] 

机构地区：[1]西南财经大学工商管理学院,四川成都610074 [2]河北农业大学经贸学院,河北保定017001 [3]四川大学工商管理学院,四川成都610064

出　　处：《中国工业经济》2010年第3期86-96,共11页China Industrial Economics

基　　金：西南财经大学"211工程"三期建设项目"中国组织理论与内部市场"

摘　　要：随着跨国企业全球本地化将全球生产网络和全球社会网络延伸拓展到更具挑战的非市场环境之中,"中国供应链"概念越来越清晰并受到了世人所关注。本文采用结构主义分析方法,运用全球生产网络理论和非市场策略理论,在剖析跨国企业全球生产网络构成基础上,总结了跨国企业全球本地化的非市场化影响因素、低成本制造——选择核心服务伙伴——完善供应链演进路径及其政治、公众及社会责任等非市场策略机理,提出了跨国企业市场—非市场策略模型,为中国供应链整合提供了一个崭新的实践视角。With the global product networks and the global social networks spread to the more challenged and the non-market environment as transnational enterprise＇s globalization, the concept of Chinese supply chain is more clearly and more concerned. Applied the structuralism analytical method and the theories of global product networks and non-market tacit, also based on the component of the global product networks, this paper analyzes the influenced non-market factors, the evolution path which is from manufacturing with low-cost to choosing the main service partner and to completing the supply chain. This paper also analyzes the mechanism of non-market tacit such as the politics, public and social responsibility. At last, this paper proposes a model of market--non- market tacit and provides a newly practice perspective of integrating the Chinese supply chain through the market-- non-market tacit.

关 键 词：全球本地化 非市场策略 中国供应链 

分 类 号：F270[经济管理—企业管理]