新建本科院校教育品牌探析  

On Educational Brand of Newly-established Universities

作　　者：苏连升[1] 

机构地区：[1]沧州师范专科学校教育系,河北沧州061001

出　　处：《沧州师范学院学报》2010年第1期77-79,共3页Journal of Cangzhou Normal University

摘　　要：伴随着高等教育大众化进程,催生了新建本科院校,更促进了学校教育和市场经济的紧密接轨。将企业成功实施的品牌战略运用到教育领域,打造新建本科院校教育品牌,优化和拓展新建本科院校生存和发展空间,盘活办学资源,是实现新建本科院校长久、稳定、可持续性健康发展的必然选择。With the popularization of higher education, many newly-established universities appear, which promotes the close relationship between school education and the market economy. In order to develop stably and healthily a newly - established tmiversity should apply the brand strategy used in a company to the education to create its educational brand, optimize and expand its survival and developing space, invigorate its school- running resume.

关 键 词：新建本科院校 教育品牌 品牌策略 

分 类 号：G64[文化科学—高等教育学]