基于系统动力学的短生命周期产品供应链利润分析  

Profit Analyzed of the Supply Chain for a Short Life Cycle Product Based on the System Dynamics

作　　者：方艳[1] 邓文博[1] 

机构地区：[1]河源职业技术学院管理系,广东河源517000

出　　处：《物流工程与管理》2010年第3期69-72,79,共5页Logistics Engineering and Management

摘　　要：文中首先回顾了国内外对短生命周期产品的研究,分析了系统动力学的特点,然后基于系统动力学理论建立了一个二阶短生命周期产品的供应链模型,该供应链模型中包含了一个制造商和一个零售商,最后利用系统动力学软件Vensim_PLE对模型进行模拟仿真,得出模拟结果,并在此基础上对模型进行分析,阐述了短生命周期产品供应链上的产品价格变化、制造商生产能力的投资决策对短生命周期产品供应链在产品的整个生命周期内的总利润的影响。In this paper, we first reviewed the study for the product with short life cycle in the home and abroad, analyzed the characteristic ofthe system dynamics, then established a two-echelon supply chain model for short life cycle product ,which includes one manufacture and one retailer, finally a simulation was made on the model by a system dynamics software -Vensim PLE, obtained some simulation results about short life cycle product, based on this, we further investigated the variance of the product price and the manufacture＇ s decision making of investment on production capacity how to influence the supply chain, especially the total profit of the supply chain in the whole life cycle of product.

关 键 词：短生命周期产品 供应链 系统动力学(SD) 利润分析 

分 类 号：F252.21[经济管理—国民经济]