Adventures in “Big Charity”  

出　　处：《China Today》2010年第4期68-70,共3页今日中国(英文版)

摘　　要：THE aftermath of spectacular success is often a look back over the shoulder,and Chinese entrepreneurs-cum-philanthropists are busy trying to give back to their societies.As it turns out,corporations are discovering philanthropy is a lot more complicated than they thought.When life was simple,the donor could see where the donation went.When donors and benefactors rubbed elbows,good was done,and seen to be done.But these are the days of"big charity"-the needs may be great or small,or the beneficiaries far or near,but the management of foundations is complicated now;it isn't easy to follow the money and it isn't all about money anymore.

分 类 号：F272.91[经济管理—企业管理]