企业环境技术创新采纳的行为决策研究  

Research on Behavioral Decision-making of Firm’s Environmental Technology Innovation Adoption

作　　者：杜晶[1] 朱方伟[1] 

机构地区：[1]大连理工大学管理学院,辽宁大连116024

出　　处：《科技进步与对策》2010年第7期68-72,共5页Science & Technology Progress and Policy

基　　金：国家自然科学基金项目(70871018)

摘　　要：分析了环境技术创新采纳的特点,对其研究现状进行了归纳和总结,指出决策的有限理性是现有理论对其解释不足的重要原因。结合传统决策及行为决策理论的发展,以文献研究和调查研究相结合的方法提取主要的理性变量和行为变量,建立了企业环境技术创新采纳的行为决策框架。The characters of environmental technology innovation adoption are analyzed. The research progress is summarized and it is found that the bounded rationality is the important reason for the deficiency of the current explanation to the adoption. Based on the development of traditional and behavioral decision-making theory, the rational and behavioral variables are separated out by literature and empirical research. The framework of behavioral decision-making for firm＇s environmental technology innovation adoption is constructed.

关 键 词：环境技术 创新 有限理性 行为决策 

分 类 号：F270[经济管理—企业管理]