北京奥运会会徽的多模态语篇分析  

On the Image Analysis of the Beijing Olympic Emblem

作　　者：钱雪萍[1] 

机构地区：[1]浙江师范大学外国语学院,浙江永康321300

出　　处：《科技信息》2010年第7期180-180,189,共2页Science & Technology Information

摘　　要：随着人们交流方式的增多,交流过程中出现的社会符号也越来越多。话语分析的范围也逐渐由单一的语言文字文本扩大到包括图像,声音,动画等多模态文本。多模态话语分析吸引了更多学者的关注。本文是在由克瑞斯和勒文提出的视觉语法的基础上,从再现意义,互动意义,构图意义三个方面对2008年北京奥运会会徽进行了多模态话语分析,以期待对读者在进行图像识读时提供帮助。With the development of the media and technology, more and more social semiotics appears in people＇s communication. Therefore, discourse is developed from language-oriented to muhimodality. People use many other modes like images, gestures and sounds to convey meaning. Thus, multimodality discourse analysis attracts more and more scholars＇ attention. This paper, based on Kress and van Leeuwen＇s the grammar of visual design, was to analyze the Beijing 2008 Olympic Games from the aspects of representational meaning, interactional meaning and compositional meaning. Based on the results of the present study, the author hopes to give some help for readers to analyze images.

关 键 词：再现意义 互动意义 构图意义 奥运会会徽 

分 类 号：G811[文化科学—体育学]