非商业广告现状的思考——以广西非商业广告的发展现状为例  

Thinking on the non-commercial advertising——With the development of guangxi non-commercial advertising situation

作　　者：肖凯[1] 

机构地区：[1]广西经济管理干部学院,南宁530007

出　　处：《广西经济管理干部学院学报》2010年第1期83-86,共4页Journal of GuangXi Cadres College of Economic and Management

摘　　要：中国非商业广告的发展经历了由自发到自觉,由社会政治导向性向公众服务导向性的转变。由于起步较晚,非商业广告的基础还很薄弱,还存在一系列亟待解决的问题。文章以广西非商业广告的发展现状为例,探讨非商业广告发展中存在的问题及提出改善意见。China has experienced non-commercial ads from spontaneous to consciously,by social and political orientation to the public service orientation transformation.Due to the late start,non-commercial advertising are very weak foundation,there exists a series of problems to be solved.Based on the development status of guangxi non-commercial advertising as an example,the problems existing in the development and improvement.

关 键 词：非商业广告 现状 建议 

分 类 号：F713.8[经济管理—广告]