全业务信息经营商业模式创新研究——以中国移动通信集团广州分公司为例  

Research of Innovation Model by Full Service Infomation Management Driven Pattern——Take China Mobile Communication Group,Guangzhou Mobile as an Example

作　　者：李欣泽[1,2] 

机构地区：[1]武汉理工大学管理科学与工程学院,湖北武汉430079 [2]中国移动通信集团广东有限公司广州分公司,广东广州510635

出　　处：《科技创业月刊》2010年第4期62-64,共3页Journal of Entrepreneurship in Science & Technology

摘　　要：进入全业务时代,随着产业的融合以及人们对信息需求的更加广泛化与多样化,信息经营将不可避免地成为电信运营商的战略重点,信息经营能力将对企业的可持续发展产生重大影响,而信息运营的成功与否需要与之相适应的商业模式作指引。从研究影响信息经营商业模式的关键要素出发,结合中国移动通信集团广州分公司的探索与实践,提出了信息经营的商业模式构建模型,并对如何进行商业模式的实现进行了阐述。Access to full service era, with the integration of the industry, as well as the information needs of people with a broader variety of information management will inevitably become the strategic focus of telecom operators, the information management capacity of enterprises will have a significant impact on sustainable development, and the information needs of the success of operations corresponding business model as a guideline. This paper studies the impact of information management a key element of business model, combined Guangzhou Mobile exploration and practice of information management proposed business model to build models, and the realization of how business models are described.

关 键 词：全业务 信息经营 创新 商业模式 

分 类 号：F270[经济管理—企业管理]