西部民族地区农产品绿色营销问题探究  

The Green Marketing of Agricultural Products in Western Minority Areas in China

作　　者：常国山[1] 

机构地区：[1]凯里学院旅游与经济发展学院,贵州凯里556000

出　　处：《改革与战略》2010年第4期75-77,共3页Reformation & Strategy

基　　金：凯里学院院级规划课题一般项目<西部民族地区农产品绿色营销研究>[S0903]的主要成果之一

摘　　要：绿色营销对于促进农业可持续发展具有重要意义。我国西部民族地区地处内陆偏远地带,其农产品整体质量不高,营销观念落后,流通渠道不畅,交易方式传统。在激烈竞争的环境中,面临国际市场绿色壁垒,增强绿色营销意识、提高农产品质量、制定绿色价格、优化产品分销渠道、注重品牌建设等策略是促进西部民族地区农产品绿色营销的思路。The green marketing is very important for promoting the sustainable development of agriculture. The western minority areas in China is located in the inland areas, its overall quality of agricultural products is not high, marketing concept is backward, distribution channels is poor, trading mode is simple. In the highly competitive environment, faced with the green barriers in international markets, enhancing awareness of green marketing, improving the quality of agricultural products, implementing green pricing, optimizing the product distribution channels, and paying great attention on brand-building are the ideas of promoting green marketing of agricultural products in minority areas in China.

关 键 词：民族地区 农产品 绿色营销 策略 

分 类 号：F304.3[经济管理—产业经济]