对河北地域文化符号在旅游商品转化方式上的思考  

Suggestions on Conbining Cultural Symbols of Hebei into Regional Travel Goods Developing

作　　者：高力群[1] 杨波[1] 刘小龙[1] 

机构地区：[1]河北科技大学,石家庄050000

出　　处：《包装工程》2010年第8期94-97,共4页Packaging Engineering

基　　金：河北省社会科学基金资助项目(HB09BYJ043)

摘　　要：从旅游商品的概念和河北地域文化资源现状出发,针对河北旅游商品研发存在的种种问题,运用产品符号学基本原理,着重从河北地域文化符号的挖掘及其在旅游商品的转化方式上进行了分析与思考。Based on the concept of current tourist commodities andcultural resources in Hebei Province and under instruction of product semiotics principles,it outlined the pitfalls on currant tourist goods development and came up with analysis and suggestions on new concept of tourism commodities and furthermore the promotion of professional institute construction,and cultural symbols conversion and transference.

关 键 词：旅游商品 文化符号 转化 

分 类 号：TB472[一般工业技术—工业设计]