基于大学生视角的就业促销策略研究  

On the Employment Promotion from the Perspective of University Graduates

作　　者：周新[1] 郭红生[1] 

机构地区：[1]赣南师范学院商学院,江西赣州341000

出　　处：《赣南师范学院学报》2010年第2期129-132,共4页Journal of Gannan Teachers' College(Social Science(2))

基　　金：江西省教育科学"十一五"规划课题"基于大学生视角的就业市场营销研究"(08YB249)

摘　　要：大学毕业生应自身角度出发,树立自我促销的理念,在就业竞争激烈的市场中实现充分就业。大学毕业生应认识自身在就业促销过程中存在的不足,努力掌握收集就业信息、制作自荐表、面试、跟踪面试结果等就业促销策略,从而达到顺利就业的目的。University graduates themselves should have self - selling concept to achieve full employment in the fierce job market. This article suggests university graduates should grasp the job promotion tactics such as recongnizing their shortages in the job promotion , gathering employment information, designing self - recommend chart, interviewing well and tracking the interviewing result so as to get job smoothly.

关 键 词：大学毕业生 就业促销 就业市场 就业信息 

分 类 号：G473.8[文化科学—教育学]