机会追求型环境战略对企业竞争力的影响  

The Influence of Environmental Strategies of Opportunity on the Enterprises' Competitiveness

作　　者：陈莹[1] 

机构地区：[1]聊城大学商学院,山东聊城252059

出　　处：《西部论坛》2010年第2期32-37,共6页West Forum

摘　　要：在环境规制的约束下,环境规制对企业竞争力的影响往往与企业选择的环境战略有关。拥有过程创新和执行修改能力、跨职能管理和整合利益相关者的组织能力的企业,如果选择机会追求型的企业环境战略,则可通过环境技术创新和产品管理为企业带来成本优势、差异化优势和可持续的竞争优势,使企业实现以技术创新为核心的竞争力和环境保护的"双赢"。Under the constraints of environmental regulation, the impact of environmental regulation on enterprises＇ competitiveness is often related to the corporate environmental strategy. The enterprises with the abilities such as the ability of process innovation and executive revision, the organization ability of trans-duty management and integrating stakeholders can use environment technical innovation and product management to bring cost advantage and disparity advantage and sustainable competitive advantage to the enterprises and can make the enterprises realize ＂double win＂ of taking technical innovation as the core and environmental protection if the enterprises choose environmental strategies of opportunity.

关 键 词：环境规制 机会追求型环境战略 企业竞争力 技术创新 

分 类 号：F272[经济管理—企业管理]