东方管理文化与中国文化传播战略浅析——海派城市人文品牌识别体系建设试点研究  

Analysis of Oriental Management Culture and the Strategy of Spreading Chinese Culture——Research on the Pilot Construction of Shanghai-Style Urban Cultural Brand Identification System

作　　者：苏宗伟[1] 赵渤[2] 

机构地区：[1]上海外国语大学国际工商管理学院,上海200083 [2]上海海事大学经济管理管理学院,上海200135

出　　处：《上海管理科学》2010年第2期1-5,共5页Shanghai Management Science

基　　金：上海市教委2006年度科技项目资助研究课题

摘　　要：北京奥运成功举办以来,中国开启了世界人文识别体系。它的意义不仅体现在文化认识上,更为直接的表现在经济增长助力上。中国在大国治理中的人文识别与认同具有战略性。本文以上海建立海派城市品牌识别体系为例,提出了以东方管理文化为指导,在我国改革开放进一步深化阶段以上海为试点构建战略性系统的人文识别的治理模式具有深远的战略意义。China has established a global culture identification system after the success of the Beijing Olympics, which has broad significance reflected both in identification of culture and propulsion of economic growth. Culture identification plays a strategic role in Chinats ruling and governing of the state. This paper, taking Shanghaits establishment of Shanghai- style urban brand identification system as an example, introduces a governing model based on the pilot construction of a strategic system of culture identification which, in the context of Chinars further deepening of opening- up and reform, guided by the oriental management culture, is of great strategic significance.

关 键 词：东方管理文化 海派人文品牌 文化引领经济行为 识别体系 

分 类 号：G222.3[文化科学]