高校传媒发展的教育潜力与运作策略探析  

Education Potential and Operation Strategy for the Development of College & University Media

作　　者：余飞虹[1] 张开晃[2] 

机构地区：[1]福建农林大学生命科学学院,福建福州350002 [2]福建农林大学党委宣传部,福建福州350002

出　　处：《集美大学学报（哲学社会科学版）》2010年第2期92-97,共6页Journal of Jimei University：Philosophy and Social Sciences

摘　　要：随着社会经济和科技的高速发展,高校传媒正从传统走向现代,从单一走向多元,呈现出多型载体百花齐放、兼容互动的新态势,并在现代高等教育和人才培养中发挥着越来越重要的作用。通过分析高校传媒兴起的背景,进而尝试从素质培养、引领文化、推进和谐、人文关怀和促进就业等五个方面剖析高校传媒发展中蕴含的强大教育潜力,探索促进其发展的可行性措施和创新模式,以期进一步拓展和提升其教育潜力。Along with the rapid development of socio-economy as well as science and technology,the college university media are moving towards the modern age from the tradition,and towards multiple from single as well,taking on a new look of flourishing,compatibility and interaction.They are playing a more and more important role in modern higher education and personnel training.The paper tries to analyze the powerful education potential of college university media in such aspects as competence,culture,harmony,humanity and employment,via the analysis of the background of their rise.The paper then explores the feasible measures and innovative model to promote the development of college university media,aiming to further expand and upgrade their education potential.

关 键 词：高校传媒 教育潜力 策略探索 

分 类 号：G641[文化科学—高等教育学]