高校体育市场的产品开发与营销模式探讨  

A Study on Product Development and Marketing Mode for Sports Market in Universities

作　　者：赵承磊[1] 

机构地区：[1]河南科技大学体育学院,洛阳471003

出　　处：《体育科技》2010年第1期34-37,共4页Sport Science and Technology

摘　　要：运用考察、访谈、逻辑等方法,归纳了高校体育市场的传统开发模式。从市场学产品供求的视角,提出了组建区域型体育联合会,搭建区域校内赛事合作平台;以区域型校内赛事为载体,产品组合,打捆销售,整合营销,体文相济的市场开发与营销新模式。旨在促进高校体育市场的快速、深入发展。By methods of inspection,interviews,logic and so on,the traditional development modes of sports market in universities have been induced.In order to promote sports market in universities fast,deepening development,a new mode,in view of products supply and demand of marketing,is proposed,including setting up the regional sports federation,putting up the cooperative platform of the tournament in the regional universities;basing on the tournament of the regional universities,product mixing,make and tie selling,combine marketing,connecting sports with culture can be taken.

关 键 词：高校 体育市场 开发 模式 

分 类 号：G80-05[文化科学—运动人体科学]