试论日本包装设计的特色与成因  

On Causes and Peculiarities of Japanese Packaging Design

作　　者：苏靓[1] 刑明[2] 邓纯[1] 

机构地区：[1]湖南工业大学包装设计艺术学院,湖南株洲412008 [2]华南农业大学食品学院,广东广州510000

出　　处：《柳州师专学报》2010年第2期135-137,134,共4页Journal of Liuzhou Teachers College

摘　　要：通过对市场上日本优秀包装设计产品的考察,用总体概览与具体案例分析相结合的方法,揭示现代市场竞争条件下,日本包装设计独特风格规律形成的历史过程,追溯其深层的民族文化精神、审美情趣,并探讨日本特色包装成型的原因。旨在借鉴日本的先进经验,为我国的包装产品开发和包装设计创新精神与实现寻找新的设计思路和方法。In this paper, the best in the Japanese market, packaging design, product inspection, with the general overview and specific method of combining case studies revealed a modern competitive market conditions, the Japanese packaging design, unique style of the historical process of the law, tracing the underlying national cultural spirit, aesthetic taste, the application of traditional materials, processes following the deposit and re-development, and the reasons for forming the Japanese specialty packaging. Japan aims to draw on the advanced experience of China＇ s packaging product development and packaging design innovation and implementation of search for new design ideas and methods.

关 键 词：日本包装设计 双轨制 传统文化 民族特色 成因 

分 类 号：J504[艺术—艺术设计]