戏剧脸谱文化元素在土特产包装中的应用  

Application of Theatrical Masks Cultural Elements on Native Products Packaging

作　　者：袁恩培[1] 周韵[1] 

机构地区：[1]重庆大学,重庆400044

出　　处：《包装工程》2010年第10期43-46,共4页Packaging Engineering

摘　　要：以中国传统戏曲脸谱中的色彩和图形文化元素为启示,分析了脸谱的色彩与图形元素的外诞及内涵的艺术特色,并论述了脸谱中的文化元素在土特产包装设计中应用的可行性,提出了从形、意、神3方面讨论脸谱传统文化元素在土特产包装设计中的社会价值,在此基础上对脸谱中的文化元素在土特产包装中的应用方法提出了建议与思考。Based on the cultural elements of color and graphics in traditional Chinese theatrical masks,it analyzed the artistic characteristic of the connotation and extension of theatrical masks’ color and graphic elements,discussed the feasibility of applying elements of theatrical masks to the packaging design for native products,discussed the social value of its traditional social elements in packaging design for local specialties from the aspects of form,idea and spirit,and advanced some suggestions about its application methods.

关 键 词：脸谱 文化元素 土特产 包装设计 形 意 神 

分 类 号：TB482[一般工业技术—包装工程]