浅释预设理论在产品推销话语中的应用  

A Simple Explanation of the Application of Implying in Product Marketing Language

作　　者：乔倩[1] 吕明臣[2] 

机构地区：[1]吉林建筑工程学院学报编辑部,长春130021 [2]吉林大学文学院,长春130012

出　　处：《吉林建筑工程学院学报》2010年第2期118-120,共3页Journal of Jilin Architectural and Civil Engineering

摘　　要：结合预设理论说明产品推销宣传者如何巧妙地运用推销语言,恰到好处地表明其话语意图,从而抓住消费者的购买心理达到成功营销的目的.Through a combination of the implying theory,describes how the product pushers just rightly show their intentions of selling by using language,and seizes on the consumer’s purchase psychology,so ultimately achieves the purpose of successful marketing.

关 键 词：预设 预设触发语 产品推销话语 领域语言 

分 类 号：H030[语言文字—语言学]