基于供应链管理的农村读物整合营销传播  

Integrated Marketing Communication in Rural Reading Based on Supply Chain Management

作　　者：张麦青[1] 尹章池[2] 

机构地区：[1]武汉理工大学图书馆,湖北武汉430070 [2]武汉理工大学文法学院,湖北武汉430070

出　　处：《安徽农业科学》2010年第11期5930-5931,共2页Journal of Anhui Agricultural Sciences

基　　金：国家社科基金规划项目(08BXW012)

摘　　要：提出了农村读物整合营销传播的现实意义与可行性,并在此基础上提出了具体的实施步骤。Achieve significance and feasibility of integrated marketing communication were put forward,and based on this,specific implementation steps were proposed.

关 键 词：农村读物 整合营销 供应链管理 营销传播 

分 类 号：G239.2[文化科学]