驱动资源与跨国公司在华突破性创新绩效研究  

Driven Resource and Radical Innovation Performance of the Multinational Corporations in China

作　　者：秦剑[1] 王迎军[2] 崔连广 

机构地区：[1]南开大学泰达学院,天津300457 [2]南开大学经济与社会发展研究院,天津300071 [3]瑞典延雪平国际商学院物流与供应链管理中心,延雪平se55111

出　　处：《管理科学》2010年第2期28-37,共10页Journal of Management Science

基　　金：教育部人文社会科学重点研究基地(2006JDXM133)~~

摘　　要：整合资源基础理论和资源配置理论,考察关键资源对跨国公司在华突破性创新绩效的驱动机制,利用中国13个省165家在华跨国公司样本,识别出跨国公司在华突破性创新的两种关键驱动资源为营销资源和技术资源,构建驱动资源对突破性创新绩效的影响机理模型,采用路径分析和结构方程模型对研究假设进行检验。研究结果表明,营销资源和技术资源同时驱动跨国公司在华突破性产品创新和过程创新绩效,而过程创新对产品创新有正向影响。因此,要有效提高突破性创新绩效,在华跨国公司应将有限的要素优先投资于营销资源和技术资源的构建上,注重顾客关系管理和竞争者研究,并在突破性创新实践中加强过程导向,重视信息系统和工艺流程,突出过程创新的重要性。Integrating resource-based theory and resource allocation theory,the paper examines driven mechanism of key resources for the performance of the multinational corporations＇ radical innovation in China. Using the survey of 165 multinational corporations from 13 Chinese provinces,we identify two critical resources,marketing resource and technology resource,and construct a framework which addresses the relationship between driven resources and radical innovation performance. Path analysis and SEM is applied to test our hypothesis,the results show that both marketing and technology resource are positively and significantly related to the radical product and process innovation performance; the process innovation is also positively related to the product innovation. Thus,it is reasonable for multinational corporations to invest their scarce resources to the marketing and technology resource to improve their radical performance,which means that they need to strengthen customer relationship management and competitor research during the innovation project as well as to reinforce information system and process orientation during the radical innovation practice in China.

关 键 词：营销资源 技术资源 突破性创新 跨国公司 

分 类 号：F270[经济管理—企业管理]