企业差异化优势的构建组合及应用  

On Combination and Application of Construction of Firm's Diversified Advantages

作　　者：沈建文[1,2] 

机构地区：[1]新疆农业大学经管学院,乌鲁木齐830052 [2]新疆财经大学工商管理学院,乌鲁木齐830012

出　　处：《新疆财经》2010年第2期71-74,共4页Finance & Economics of Xinjiang

摘　　要：本文以迈克尔.波特的差异化战略理论为基础,沿着市场景框和整体产品两个维度,探讨了差异化优势构建的组合,提出了应用差异化优势组合需要把握差异化"度"和持续性。Based on Diversified Strategy Theory of Michel Peter, from the dimension of market framework and product itself, the paper discusses the combination of constructing diversified advantages and puts forward that special attention should be paid to the degree of diversification and constancy in the application of diversified advantages combination.

关 键 词：企业差异化优势定位维度 组合 应用 

分 类 号：F274[经济管理—企业管理]