基于循环经济制造企业绿色营销渠道构建研究  

Research on the Construction of Green Marketing Channel of Manufacturing Enterprise Based on Circular Economy

作　　者：刘毅[1] 汪波[1] 

机构地区：[1]天津大学管理学院,天津300072

出　　处：《北京理工大学学报（社会科学版）》2010年第3期49-53,共5页Journal of Beijing Institute of Technology：Social Sciences Edition

摘　　要：传统经济"资源—产品—污染排放"的单向线型增长模式造成了人类生存环境的不断恶化和自然资源几近枯竭。在总结经济与环境发展现状的基础上引入并归纳了循环经济的概念;在对比传统营销渠道和绿色营销渠道概念之后,详细阐述了绿色营销渠道的内容及其构建与实施的环节;并建立了制造企业绿色营销渠道构建模式。The traditional ＂resources-products-pollution＂, one-way linear pattern of economic growth resulted in the continued deterioration of the human environment and the depletion of natural resources. By summing up the current state of economic and environmental developments, this paper introduced the concept of circular economy and green marketing channels in contrast to the concepts of traditional marketing channels, elaborated on their contents, construction and implementation, and finally established the model map of green marketing channels for manufacturing enterprises.

关 键 词：循环经济 绿色营销渠道 可持续发展 

分 类 号：F27[经济管理—企业管理]