打造护理服务品牌 提升医院综合实力  

Building Nursing Service Brand, Upgrading Hospital Comprehensive Strength

作　　者：宗强[1] 

机构地区：[1]淮南市第一人民医院,安徽232000

出　　处：《安徽卫生职业技术学院学报》2010年第2期3-5,共3页Journal of Anhui Health Vocational & Technical College

摘　　要：进一步提高创建护理品牌必要性认识,把握塑造护理品牌的关键点,以病人为中心,以质量为核心,创新护理服务,全面科学打造护理品牌,促进医院又好又快发展。It is of vital significance to heighten awareness of the necessity of promoting nursing brand, grasp the key points of building nursing brand characterized by patient-oriented and quality-centered, innovate nursing services, and establish scientific and overall nursing brand, in order to facilitate the rapid and sound development of the hospital.

关 键 词：护理服务品牌 创建策略 医院综合实力 

分 类 号：R197.3[医药卫生—卫生事业管理]