关于双轨导学制下市场营销学课程“模块教学”模式的探讨  

On the double guide system under the marketing course teaching mode of module

作　　者：曹彩杰[1] 

机构地区：[1]黑龙江广播电视大学,黑龙江哈尔滨150080

出　　处：《中国现代教育装备》2010年第11期74-76,共3页China Modern Educational Equipment

摘　　要：市场营销学是一门实践性很强的课程,进行教学模式改革,首先要有一个正确的指导思想。在现代教育思想和学习理论指导下,应用现代教育信息技术和多种媒体,对课程的教育系统及要素进行优化设计,充分发挥教师在教学方面的主体作用,指导学生实行交互式学习,教学中除使学生掌握基本的知识外,教师在组织教学中要花大力为学生创造虚拟环境下实际营销能力的测试,要设法提高学生将所学理论应用到实践中的能力。针对双轨导学制下课程教学改革的要求,本文坚持以学生为主体,以教师为主导,以学生实践为中心的原则对市场营销学这门课进行了"模块教学"模式的创新实践。The marketing course is a practical course.As the teaching mode reform,it must have a correct guiding ideology at first.In the modern education ideas and learning theory and modern education under the guidance of the application of information technology and a variety of media,the education system of curriculum and the optimized design elements,give full play to the teacher＇s main role in teaching practice,and guide the students in the teaching and learning,interactive except to make the students master the basic knowledge,teachers in teaching in the organization for students to take to create a virtual environment practical marketing ability test and try to raise the student studies the theory to practice.In a double guide system requirements under the teaching reform,this paper adhere to the students as the main body,the teachers and students＇ practice of the center for the principle of this class of marketing the ＂module teaching＂ mode innovation practice.

关 键 词：市场营销学 双轨导学 模块教学 

分 类 号：F713.50-4[经济管理—市场营销]