环境规制约束下企业环境战略选择分析  

Analysis of the Choice about Enterprise Environmental Strategy under Environmental Regulations Constrain

作　　者：马中东[1,2] 陈莹[2] 

机构地区：[1]山东大学经济学院,山东济南250100 [2]聊城大学商学院,山东聊城252059

出　　处：《科技进步与对策》2010年第11期110-113,共4页Science & Technology Progress and Policy

基　　金：山东省博士后创新项目(200803094)

摘　　要：企业要综合权衡比较环境规制与企业内外部因素对成本和差异化的影响,进而选择适当的企业环境战略,来缓解企业成本增加的压力,提高产品的差异化能力,最终提高企业竞争力。随着环境规制的类型、强度和实施情况等环境规制政策的变化,企业环境战略的选择也会发生转型和升级。Under the environmental regulations constrains, the internal and external factors which the enterprise faces are complex, the environmental regulations are different to enterprise＇s cost and the product variation influence. The enterprise must balance and compare the influence to the cost and the variation influence by environmental regulations and the internal and external factor, then chooses suitable enterprise environment strategy to alleviate the pressure from enterprise ＂s cost increase, enhance the product variation ability and enhance the enterprise competitiveness finally. Along withthe changes of the environmental regulations policy of regulations type, intensity and implementation situation and so on, the enterprise environment strategy also can change and upgrade.

关 键 词：环境规制 企业环境战略 产品差异化 

分 类 号：F270[经济管理—企业管理]