The positive functions of ambiguity in language  

作　　者：ZHAO Hong-juan 

机构地区：[1]School of Foreign Languages, Qingdao University, of Science and Technology, Qingdao 266061, China

出　　处：《US-China Foreign Language》2010年第5期24-27,共4页美中外语（英文版）

摘　　要：Ambiguity, as a language phenomenon, has its negative influence, so people will devote to avoiding using it in communication. However, if ambiguity is employed properly and appropriately, it will produce a magical effect. The positive functions of ambiguity are showed in the following 4 aspects： advertising, political propaganda and appeal, producing the effect of humor and avoiding conflict. However, this paper will indicate the positive parts of ambiguity one by one.

关 键 词：AMBIGUITY positive functions ADVERTISING political propaganda HUMOR 

分 类 号：O159[理学—数学] TP391.2[理学—基础数学]