无印的中国印记  

MUJI's Chinese Footprints

作　　者：夏灼 

出　　处：《21世纪商业评论》2010年第6期60-64,共5页21st Century Business Review

摘　　要：在重返中国市场的第三年,无印良品开始更加懂得中国市场的独特语境,并为自己加上更多的中国印记。In the 3rd year back into Chinese market, MUJI managed to acquire more features of China and added more Chinese's market chracteristic on its products and management.

关 键 词：中国市场 印记 狂飙突进 无印良品 开业 店铺 

分 类 号：F723[经济管理—市场营销]