企业竞争力评价指标体系研究——基于形成机理的视角  

Research on Assessment System of Enterprise Competitiveness

作　　者：徐鑫[1] 孔刚[1] 苗婷婷[1] 

机构地区：[1]武汉大学经济与管理学院,湖北武汉430072

出　　处：《郑州航空工业管理学院学报》2010年第3期102-107,共6页Journal of Zhengzhou University of Aeronautics

摘　　要：企业竞争力是国家竞争力的核心,增强企业竞争力已经越来越受到企业和政府的关注。文章在构造企业竞争力形成机理模型的基础上,从环境、资源、能力、知识四方面,选择29个具体指标构成了企业竞争力评价的指标体系。借助层次分析法(AHP)的应用,确定企业所处的产业竞争力、现代企业制度建立情况、市场占有率、净资产收益率、信息化装备利用率、R&D占销售收入比例等因素为企业竞争力评价体系的关键指标。文章所提出的评价体系和评价方法既可以用来进行企业对自身竞争力的评估诊断,也可以用来做企业间的横向比较。Enterprise Competitiveness is the symbol of the core competitiveness of a country. Enterprise and goveminent give more attention into improve the competitiveness of enterprise competitiveness. This paper presents four aspects, in which including environment resources ability and knowledge,as the principal factors of the enterprise competitiveness . And 29 indexes build the assessment index system of enterprise competitiveness. Based on the AHP, the paper regards the industrial competitiveness of enterprises , the modern enterprise system, the market share, the net return on assets, informational equipment utilization, R ＆D accounted for the proportion of sales revenue as the key index of the assessment system. The assessment system and method of this paper can be used to make comparisons between enterprises, and help enterprises to make self- diagnostic of their independent enterprise competitiveness.

关 键 词：企业竞争力 指标体系 层次分析法 

分 类 号：F27[经济管理—企业管理]