晋商诚信理念与现代企业文化战略刍议  

The Opinion About Jinshang's Concept of Corporation and Strategies of Modern Corporate Culture

作　　者：张艺桓 薛赟[2] 

机构地区：[1]北京市公园管理中心组织人事处,北京100044 [2]北京市农业职业技术学院,北京102442

出　　处：《山西农业大学学报（社会科学版）》2010年第3期336-338,共3页Journal of Shanxi Agricultural University:Social Science Edition

摘　　要：在现代企业文化战略中,诚信理念已经成为不可或缺的重要构件,它是现代经济伦理对企业文化的必然要求,是市场良性运行的客观需要,决定了企业文化战略的竞争力。晋商在其数百年商业实践中形成的"义利并重,义利统一"、"售货无诀窍,信誉第一条"的企业文化战略,对现代企业发展具有重要的借鉴作用。学习借鉴晋商诚信理念,可以帮助企业树立本企业特色的企业文化,完善"以人为本"的企业管理模式,打造富有生命力的企业品牌。In the strategies of modern corporate culture,the concept of corporation credit has become an indispensable and important component.It is the necessary requirement for the modern corporate culture according to the modern economic ethics,and determines the cultural strategy of the enterprise＇s competitiveness.Jinshang（Enterprise from Shanxi）,in its business practice for hundreds of years,formed series of corporation credit strategies such as ＂benefit equal emphasis on justice,righteousness benefit unity＂,＂no sales know-how,reputation first＂.Strategy of the corporate culture of modern enterprise development has an important role in learning.Learning from the concept of corporation credit,companies will establish a corporate culture with great features and form a ＂people-oriented＂ enterprise management model to create a viable brand.

关 键 词：企业文化 文化战略 晋商 诚信理念 

分 类 号：F01[经济管理—政治经济学]