零售商竞争环境下分散式供应链的定价与交货期联合决策模型  

Pricing and Delivery Lead Time Joint Decisions in Decentralized Supply Chain with Retailers' Competition

作　　者：申成霖[1] 卿志琼[2] 张新鑫[3] 

机构地区：[1]天津工业大学工商学院,天津300384 [2]南开大学商学院,天津300071 [3]天津药物研究院,天津300193

出　　处：《中国管理科学》2010年第3期38-44,共7页Chinese Journal of Management Science

基　　金：国家社会科学基金项目(08BJY001);天津市高等学校人文社会科学研究项目(20082103)

摘　　要：考虑了由一个制造商和两个相互竞争的零售商组成的两阶段分散式供应链系统,建立了价格和时间双敏感需求下的供应链定价与交货期联合决策模型,并给出了基于Stackelberg博弈的供应链定价和承诺交货期的最优决策。随后,以集中式供应链的决策为基准,分析了分散式供应链决策的效率。最后,通过数值分析,研究了市场因素和营销渠道竞争因素对分散式供应链的决策效率及承诺交货期的影响。结果表明,供应链下游的渠道竞争有利于提高分散式供应链的决策效率和缩短承诺交货期,从而提高整个供应链的市场竞争力。A decentralized supply chain consisting of a supplier and two competitive retailers is investigated in this paper.A joint pricing and delivery lead time decision model facing price-and lead time-sensitivity demands is established,and then optimal decisions policies for pricing and planned lead time are given.Next,decision efficiency of the decentralized supply chain is examined using the performance of the corresponding centralized system as a benchmark.Finally,numerical examples are used to analyze impacts of price-sensitivity,lead time sensitivity,and channel competition sensitivity on the decision efficiency of the supply chain system.The results show that,the competition between downstream channels contributes not only to improve the decision efficiency of the decentralized system,but to shorten the planned delivery lead time,so that the competence of the whole supply chain in the market will be correspondingly upgrade.

关 键 词：分散式供应链 价格时间双敏感需求 零售商竞争 承诺交货期 决策效率 

分 类 号：F270[经济管理—企业管理] C931[经济管理—国民经济]