Critical Discourse Analysis and Public Discourses:Dating Advertisements  

作　　者：陈红光[1] 

机构地区：[1]金华职业技术学院

出　　处：《科技信息》2009年第32期151-151,153,共2页Science & Technology Information

摘　　要：This paper presents a brief introduction of discourse analysis in terms of some important concepts,and illustrates it with an analysis of discursive aspects of marketization of public discourse,specifically in dating advertisements. Its body consists of two parts:a condensed the-oretical account of critical discourse analysis(CDA)and analysis of samples of dating discourse in China and western countries.In the end,the paper points out that CDA is of great value in research work of all kinds,e.g. social scientific research.This paper presents a brief introduction of discourse analysis in terms of some important concepts,and illustrates it with an analysis of discursive aspects of marketization of public discourse,specifically in dating advertisements. Its body consists of two parts：a condensed the-oretical account of critical discourse analysis（CDA）and analysis of samples of dating discourse in China and western countries.In the end,the paper points out that CDA is of great value in research work of all kinds,e.g. social scientific research.

关 键 词：广告 广告宣传 CDA 中国 西方国家 

分 类 号：F713.8[经济管理—广告]