加强“旅游管理(会展策划与市场营销方向)”专业建设的思考  

Thoughts on Strengthening the Construction of "Tourism Management Specialty (Exhibition Plan and Marketing Direction)"

作　　者：顾静[1] 丁勇义[1] 

机构地区：[1]黑龙江旅游职业技术学院,哈尔滨150000

出　　处：《价值工程》2010年第15期241-241,共1页Value Engineering

摘　　要："旅游管理(会展策划与市场营销方向)"专业是黑龙江旅游职业技术学院于2005年开办的。培养目标明确的专业设置;特色鲜明的课程设置和教学方法;结构合理的师资梯队;保障有力的教学条件,使"旅游管理(会展策划与市场营销方向)"专业教育硕果累累!＂Tourism Management （Exhibition Planning and Marketing Direction）＂ specialty is started by Heilongjiang Trourism College of Vocational and Technical in 2005. It targeted professional training specialtyies; curriculum with distinctive features and teaching methods; structured teacher echelon; guaranteed effective teaching conditions, which make ＂Tourism Management （exhibition planning and marketing direction）,＂ professional education could achieve innumerable great achievements!

关 键 词：旅游管理(会展策划与市场营销方向) 专业建设 教育 

分 类 号：G71[文化科学—职业技术教育学]