OWN BRAND MATTERS——UK Advertising Chiefs Encourage 100 Chinese Consumer Brands to Go Global  

作　　者：Yang Wei 

出　　处：《China's Foreign Trade》2010年第13期41-41,共1页中国对外贸易（英文版）

摘　　要：Top members of the UK's ad industry have created a list of 100 Chinese consumer brands they believe have the potential to achieve brand success globally.In this May, they held a creative workshop during the Shanghai Expo with Chinese brand owners to explore international and national image perceptions of the China brand and Chinese brands with the potential to achieve consumer acceptance globally.Top members of the UK＇s ad industry have created a list of 100 Chinese consumer brands they believe have the potential to achieve brand success globally. In this May, they held a creative workshop during the Shanghai Expo with Chinese brand owners to explore international and national image perceptions of the China brand and Chinese brands with the potential to achieve consumer acceptance globally.

关 键 词：中国品牌 消费者 广告业 英国 上海世博会 

分 类 号：F279.2[经济管理—企业管理]