浅谈标志设计中的中国文化元素  

Chinese Culture Elements in Logo Design

作　　者：王齐霜[1] 

机构地区：[1]成都纺织高等专科学校艺术系,成都611731

出　　处：《成都纺织高等专科学校学报》2010年第3期39-41,61,共4页Journal of Chengdu Textile College

摘　　要：近年来标志设计中对中国传统文化元素的运用,包括对汉字的设计、书法篆刻的运用和传统图形的运用,折射出了中华民族的审美取向和文化特征,充分展示了传统文化理念与现代标志设计紧密结合的艺术魅力。In recent years,the application of Chinese traditional cultural elements in logo design which includes the design of Chinese characters,applications of calligraphic seal cutting and traditional graphs reflects the aesthetic tendency and cultural features of Chinese people,which fully reveals the art glamour of close combination of traditional cultural idea with modern logo design.

关 键 词：标志 设计 汉字 书法 篆刻 传统图形 民族性 

分 类 号：J51[艺术—艺术设计]