行为金融学给股市投资者的启示  

Inspiration from Behavioral Finance to Stock Market Investors

作　　者：庄致[1] 冯运义[1] 

机构地区：[1]重庆交通大学管理学院,重庆400074

出　　处：《重庆交通大学学报（社会科学版）》2010年第3期61-63,共3页Journal of Chongqing Jiaotong University:Social Sciences Edition

摘　　要：行为金融学认为,投资决策的成败80%是由心理因素决定的。贪婪、恐惧和不确定有如鬼魅一般,随着股价的起伏,不断扰乱着A股投资者的心境,导致他们做出错误的决断,备受心理和市场的煎熬。从行为金融学的视角,帮助A股投资者跨越投资的心理和行为障碍,让利润快速"奔跑"。Behavioral finance thinks that 80% of investment success or failure are decided by psychological factors.Greed,fear and uncertainty are like ghosts,with the ups and downs of stock prices,to disrupt the mood of investors with A shares,causing them to make the wrong decision,and suffer much psychologically.From the perspective of behavioral finance,A share investors are helped to cross the psychological and behavioral disorders for a quick profit run.

关 键 词：投资 行为金融 A股 

分 类 号：F810[经济管理—财政学]