高校龙舟运动品牌化的研究  

Study on Dragon Boat Sport as Institutionalized Brand

作　　者：赵美鲁[1] 孙研红[1] 

机构地区：[1]聊城大学体育学院,山东聊城252059

出　　处：《聊城大学学报（自然科学版）》2010年第2期67-70,77,共5页Journal of Liaocheng University:Natural Science Edition

基　　金：聊城大学科研基金项目(X041024)

摘　　要：采用文献资料、调查研究等方法,对高校开展龙舟运动品牌化建设的必要性进行了分析探讨,并对高校龙舟运动品牌化发展的可行性条件及高校龙舟运动品牌化的实施路径等方面作了系统的阐述,得出结论,提出高校龙舟运动品牌化发展的建议.Based on documents and investigations,analysis is made on the necestity for colleges to develop dragon boat sports as institutionalized brand.A systematic illustration is also made on the possible conditions and ways to promote the process. A conclusion drawn,suggestions are also made on the development of dragon boat sports as institutionalized brand.

关 键 词：高校 龙舟运动 品牌化 

分 类 号：G808.1[文化科学—体育训练]