行为经济学“新经济人”假定的方法论意义与实践价值  

Methodological Significance and Practical Value of Behavioral Economics' Hypothesis of "New Economic Man"

作　　者：刘桂玉[1] 罗拥华[1] 

机构地区：[1]湖南工业大学商学院,湖南株洲412008

出　　处：《湖南工业大学学报（社会科学版）》2010年第3期21-25,共5页Journal of Hunan University of Technology(Social Science Edition)

摘　　要：行为经济学采取了有别于主流经济学的"新经济人"假定。它的出现使主流经济学"理性经济人"假定的辩护理由难以成立,保持了对经济主体行为观察的合理距离,使经济学理论尽可能地回归到真实世界,获得了骄人的灵活性。它的实践价值在于为经济学的实验方法提供了广阔的空间,弱化了经济学与心理学、伦理学与社会学等学科之间所存在的对抗性,为形形色色的行为经济学理论产生提供了合乎实际的逻辑基础。Different from the mainstream economics,behavioral economics takes the hypothesis of ＂new economic man＂.The significance of the methodology lies in that its coming makes ＂rational economic man＂,the mainstream economics＇ refuting reasons,difficult to stand,keeps its observation about the economy subject＇s behavior within a proper distance,turns the economic theory mostly back to the real world and gets proud flexibility.Its practical value lies in providing the economics＇ experimental methods a broad space,weakening the contrary between the economics and psychology,the ethics and sociology and so on,providing realistic logic basis for all kinds of behavioral economic theories.

关 键 词：行为经济学 新经济人 理论假定 方法论 

分 类 号：F069.9[经济管理—政治经济学]