绿色管理——21世纪企业持续竞争力之源  

Green Management: Source of Sustainable Competition of 21 Century Enterprise

作　　者：莫少颖[1] 

机构地区：[1]仲恺农业工程学院经济与管理学院,广东广州510225

出　　处：《生态经济》2010年第7期134-137,共4页Ecological Economy

摘　　要：企业持续发展的关键是保持竞争优势。在全球绿色浪潮的冲击下,绿色管理理念应运而生。企业既是生产的主体,又是环境保护主体。我国企业必须尽快顺应绿色潮流,采取积极的环保态度,树立绿色管理理念,推行绿色生产,开发绿色产品,申请绿色认证,建立系统规范的绿色管理体系。The key of enterprise sustainable development is to keep a competitive edge. Green management idea arises under the impact of green tide of the whole world. Enterprise is the main body of producing and environmental protection. Our country enterprise should conform to green tidal current as soon as possible, take active environmental protection attitude, set up green managing idea, carry out green produce, develop green product, apply for green attestation, build standard green management system.

关 键 词：绿色管理 绿色产品 绿色营销 绿色认证 可持续发展 

分 类 号：F270.7[经济管理—企业管理]