中小城市居民休闲体育市场需求满足度的调查分析——以山东省和河南省为例  

Investigation and Analysis on Market-demand of Resident’s Leisure Sports in Medium and Small Cities——Taking the Shandong and Henan Provinces as Example

作　　者：张磊[1] 

机构地区：[1]河南大学体育学院,河南开封475001

出　　处：《体育科技文献通报》2010年第4期100-101,108,共3页Bulletin of Sport Science & Technology

摘　　要：运用文献资料、问卷调查、访谈和数理统计等方法对中小城市居民的休闲体育市场需求满足度进行研究。研究表明,居民对于休闲体育活动空间的总体态度取向是基本满意的,但在休闲体育资源的数量和质量、休闲体育服务的种类和质量、社区活动空间配置等方面,现实和居民的需求意愿还存在着较为突出的结构性矛盾。Through using the method of literature review,investigation and mathematical statistics,this paper studies the market-demand of resident’s leisure sports in medium and small Cities.The result shows that most residents are satisfied with the leisure sport space.However,the quantity and quality of leisure sport resources,the categories and quality of leisure-sport-related services and the supporters of community activity space are far from people’s demand.

关 键 词：中小城市 休闲体育 市场需求 满足度 

分 类 号：G80[文化科学—运动人体科学]