广州民办高校营销管理策略——基于博弈论的分析与讨论  

The Marketing Management Strategies of Guangzhou Private Universities——Analysis and Discussion on Game Theory

作　　者：何志均[1] 

机构地区：[1]广州体育职业技术学院体育产业管理系,广东广州510650

出　　处：《大众商务（教育版）（民办教育研究）》2010年第7期27-31,21,共6页

基　　金：广州市哲学社会科学规划课题(08B058)的部分研究成果

摘　　要：广州民办高等教育市场在劳动力市场、政府与民办高校的三方博弈中诞生,在激烈的市场竞争中,广州民办高校必须制定营销管理策略,采取最优的竞争策略,以保持竞争优势,获得经济利益最大化,并实现劳动力市场、政府与民办高校三方共赢。Guangzhou non-govemmental higher education market born in the game of the labor market, the government, and the private universities. In the sharp competition of the market, Guangzhou private universities must set up the marketing management strategies, and adopt the best competitive strategy so as to remain competitive, to achieve the maximum economic profits, and to realize the three party win-win.

关 键 词：民办高校 营销管理策略 博弈论 

分 类 号：G40-058[文化科学—教育学原理]