社会责任传播模型研究——基于利益相关者理论视角  

The Research into Social Responsibility Spreading Model——From the Perspective of Stakeholder Theory

作　　者：戴鑫[1] 王武[1] 南平 徐丽玲 

机构地区：[1]华中科技大学管理学院,湖北武汉430074 [2]国家工商行政管理总局,北京100820 [3]扬州广播电视台,江苏扬州225009

出　　处：《武汉理工大学学报（社会科学版）》2010年第4期535-539,共5页Journal of Wuhan University of Technology:Social Sciences Edition

基　　金：国家自然科学基金青年项目(70902011);教育部人文社会科学研究青年基金项目(09YJC630094)

摘　　要：鉴于Shannon传播模型在真实展示传播活动主体的社会责任形象问题上存在的局限性,借助利益相关者理论的视角,对传播环境、传播活动主体的社会责任进行分析,对传播目标进行了确定,进而构建出基于利益相关者理论的社会责任传播模型。Considering the limitation of Shannon Spreading Model on the issue of displaying the social responsibility of the main body in communication activities truthfully,the perspective of stakeholder theory is applied to analyze the communication environment and the social responsibility of the main body in communicative activities and to determine the communication target.Then the social responsibility spreading model on the basis of stakeholder theory has been established.Finally,the social responsibility spreading model is used to analyze the communicating activities in the Yushu earthquake relief report.

关 键 词：Shannon传播模型 利益相关者理论 社会责任传播模型 

分 类 号：G206[文化科学—传播学]