从决策者角度看国际化风险评估——基于中国国际化企业的实证研究  

The Assessment of International Risks from the View of the Decision-maker --Empirical Research Based On Chinese International Enterprises

作　　者：许晖[1] 邹慧敏[1] 

机构地区：[1]南开大学商学院市场营销系

出　　处：《营销科学学报（辑刊）》2009年第2期109-120,共12页Journal of Marketing Science

基　　金：真诚感谢匿名评审专家对完善本文提冉的宝贵意见和建议.同时,本文受国家自然科学基金项目（70572081）,教育部人文社科项目（07JA630037）,南开大学985T程“中国企业管理与制度创新基地”（1050821210）的资助.特此致谢!

摘　　要：在企业国际化进程中，从大量庞杂信息中获取足够有效信息的难度使得传统的风险评估工具失效，如何评估国际化风险成为理论界和实务界讨论热点。本研究提出国际化感知风险的概念，并基于国际化风险主管感知的严谨性，分别采用验证性因子分析和结构方程对国际化感知风险进行深入探讨，以期为中国企业的国际化风险评估和国际市场开拓提供参考。In the process of internationalization of enterprises, the difficulty of obtaining adequate effective information from masses of information makes the traditional risk assessment tools invalid, how to assess the international risks becomes the hot issues in both theoretical and practical circle. The concept ＂perceived international risk＂ is supposed to solve this problem. In order to achieve the maneuverability of this concept and to ensure the rigorousness of subjective perception,CFA and SEM are used to process in-depth investigation on the international risk perception. All these are supposed to assist Chinese international enterprises in assessing international risks.

关 键 词：国际化感知风险 国际化经验 进入模式 

分 类 号：F279.247[经济管理—企业管理]