服务创新的生产方式  

Production Methods of Service Creativity

作　　者：王霞[1] 郭丕斌[1,2] 

机构地区：[1]中北大学经济与管理学院,山西太原030051 [2]忻州师范学院,山西忻州034000

出　　处：《科技创新与生产力》2010年第8期58-60,62,共4页Sci-tech Innovation and Productivity

基　　金：山西省回国留学人员科研经费资助项目(200889)

摘　　要：服务创新是服务业发展的动力,也是企业增强自身竞争力的重要途径。在回顾服务创新研究的基础上,对现有的标准化、顾客化、模块化三种服务创新生产方式进行了阐述,通过对标准化、顾客化、模块化三种方式之间的内在联系进行介绍,为服务企业选择适合本企业发展的生产方式提供了理论基础。The creativity is important for enterprises to improve competitiveness, as well as a driving force for the develop- ment of service industry. Based on the study of service creativity, the writer elaborated three creative ways of production at present： standardization, customerlization and normalization. He also respectively introduced the inter-connection between the three ways, which provided a theoretical basis for service enterprises to choose the suitable way to develop themselves.

关 键 词：服务创新 标准化 顾客化 模块化 

分 类 号：F27[经济管理—企业管理]