“老字号”餐饮企业现状分析和战略选择研究——以郑州市“老字号”为例  

A Study of the Status Quo of Chinese Time-honored Catering Enterprises and Their Strategic Choice——Taking the Time-honored Brands of Zhengzhou as an Example

作　　者：罗颖[1] 

机构地区：[1]河南财经政法大学旅游与会展学院,河南郑州450002

出　　处：《经济经纬》2010年第4期40-45,共6页Economic Survey

摘　　要：中国"老字号"餐饮企业历史悠久,是城市文化的一大亮点。由于"老字号"餐饮企业在经营理念、经营管理水平等方面存在不足,面对激烈的餐饮市场竞争,其发展也陷入了困境。笔者运用SWOT模型理论,对郑州市"老字号"餐饮企业的发展条件进行分析,提出郑州市"老字号"餐饮企业应实施知识管理战略、品牌战略和文化营销战略。Chinese time-honored Catering Enterprises have a long history, which is a highlight of city culture. Since these time - honored enterprises have deficiency in managerial idea and administrative expertise, their development has fallen into a difficult situation because of the fierce competition in the catering market. The author adopts the SWOT model and makes an analysis of the conditions for the development of the time-honored catering enterprises in Zhengzhou and advances that the time-honored catering enterprises in Zhengzhou should implement the knowledge management strategy, brand strategy and culture marketing strategy.

关 键 词：“老字号” 餐饮企业 战略选择 

分 类 号：F713.50[经济管理—市场营销]