数字时代下的企业视觉识别系统设计  

The Design of Visual Identity System in the Digital Age

作　　者：汪田明[1] 汪成[1] 

机构地区：[1]湖南工业大学,湖南株洲412008

出　　处：《湖南工业大学学报（社会科学版）》2010年第4期123-125,共3页Journal of Hunan University of Technology(Social Science Edition)

摘　　要：VI设计从"静态"走向"动态",VI的实施过程,就是整合视觉资源,形成协调的视觉印象从而作用于目标受众的过程。在VI设计中的动态表达,以形式的动感产生强烈的视觉冲击力,这对当前后现代主义表现的艺术观念是相符的,与现代品牌传播的主流手段也是吻合的,数字多媒体与艺术设计的结合将成为企业视觉识别设计新的发展趋势。VI design is developed from ＂static＂ to ＂dynamic＂. The implementation of VI is actually the process of integrating all visual resources, forming a coordinative visual impression and acting upon the target audience. The dynamic expression of VI design produces a strong visual impact in a dynamic form, which is in accordance with the current artistic ideas expressed by the post -modernism and the mainstream of modern means of brand communica- tion. The combination of digital multimedia and art design will become a new trend of visual identity design.

关 键 词：数字时代 VI设计 动态化 

分 类 号：F270[经济管理—企业管理]