中国企业国际战略联盟的价值创造及拓展途径——以中国与东盟企业的国际战略联盟为例  

The Value Creation Effects of Chinese Enterprises' International Strategic Alliance and the Development Approaches——A Discussion Based on the International Strategic Alliance of China and ASEAN Enterprises

作　　者：潘思谕[1] 

机构地区：[1]广西大学商学院,南宁530004

出　　处：《云南财经大学学报》2010年第4期135-142,共8页Journal of Yunnan University of Finance and Economics

基　　金：广西哲学社会科学"十一五"规划项目"基于价值链的企业跨国经营战略联盟研究"(08BJY015)

摘　　要：文章分析了企业国际战略联盟的价值创造机理,明晰了价值创造效应及其拓展途径的具体内涵,研究了中国与东盟企业的国际战略联盟的价值创造效应及其拓展途径。结果表明:中国与东盟企业组建国际战略联盟的根本动因是为了获取关键性资源,开发东盟市场。不同模式与类型的国际战略联盟的价值创造机理、价值创造效应及其拓展途径不同。联盟各方必须共同努力,充分合作,通过各种合理途径采取有效措施,最大限度拓展联盟的价值创造效应。The paper analyzes the value creation mechanism of enterprises＇ international strategic alliance, defines the value creation effects and the development approaches, and discussion is made on the issues by taking the international strategic alliance of China and ASEAN enterprises as examples. The results show that the fundamental motive for China and ASEAN enterprises to form international strategic alliance is to gain crucial resources and develop ASEAN market. International strategic alliances of different mode and type have different value creation mechanisms, value creation effects and development approaches. Members of alliance must work hard and fully cooperate with each other, and take effective measures to maximize value creation effects of the alliance.

关 键 词：中国企业 国际战略联盟 价值创造效应 拓展途径 

分 类 号：F276.7[经济管理—企业管理]