龙驹闹商海 大展营销才——论首届“龙驹杯”市场营销策划技能大赛赛事制度的创设  

An Exhibition of Talents' Sale Abilities in the Job Marketing——On the first "Lucky Cup"——the Setting of the Competition of Marketing Planning Skills

作　　者：李恩军[1] 

机构地区：[1]吉林省教育学院经济管理系,吉林长春130022

出　　处：《吉林省教育学院学报》2010年第8期39-40,共2页Journal of Jilin Provincial Institute of Education

摘　　要：首届"龙驹杯"市场营销策划技能大赛赛事制度创设的本身就是一种创新,而且是一种制度创新和品牌创新。通过制度化、常态化和定型化的每一届的大型赛会,可以实现专业课教学与社会实际应用紧密接轨。该项赛会是展示广大同学们情商、智商、财商和专业技能与才华的平台。The first ＂Lucky Cup＂ the competition of marketing planning skills held by the committee is an innovation, a brand innovation as well. Through institutionalized, normalized and stereotyped large - scale events, they can achieve a great integration of the teaching of specialized courses and social practical application. The contest is a platform for the majority of students to demonstrate emotional intelligence, intelligence, financial business and professional skills and talents.

关 键 词：“龙驹杯” 赛事写真 制度创设 经验有三 特点有四 建议ABC 

分 类 号：G71[文化科学—职业技术教育学]