基于工业设计的“龙泉宝剑”品牌发展策略研究  

Longquan Sword's Brand Development Strategy Based on Industrial Design

作　　者：吾宵[1] 朱意灏[1] 朱昱宁[1] 

机构地区：[1]浙江工业大学,杭州310023

出　　处：《包装工程》2010年第16期130-133,共4页Packaging Engineering

摘　　要：分析了"龙泉宝剑"品牌的发展现状,以龙泉宝剑产品的创新开发为基础,以工业设计为研究层面,并以工业设计流程为切入点,基于从设计到生产的整个流程,将现代设计理念和方法融入传统宝剑行业,来研究实现"龙泉宝剑"品牌升级的现代发展模式,由此对工业设计与传统手工艺行业相结合并促进其发展的策略进行了探讨。It analyzed the development of brand of ＂Longquan Sword＂.Based on the creative research and design,it committed to study the mode for upgrade of brand of ＂Longquan Sword＂ with the industrial design including modern innovation design idea and method.With the design plan of Longquan sword,it summarized the present and future feature of traditional sword industry,and analyzed the tactics of combination with industrial design and traditional craft industry.

关 键 词：工业设计 龙泉宝剑 品牌发展 

分 类 号：TB472[一般工业技术—工业设计] J0-03[艺术—艺术理论]