基于信任理论的信息传播渠道研究综述  

Generalization of Research on Customary Information Dissemination Channels Based on the Theory of Trust

作　　者：盛敏[1] 刘铭芬[1] 孙冬梅[1] 

机构地区：[1]同济大学经济管理学院,上海201804

出　　处：《价值工程》2010年第22期15-15,共1页Value Engineering

摘　　要：本文以信任理论为基石,在对国内外研究者关于信任的研究进行总结的基础上,综述了研究者关于信息渠道信任的影响因素研究。总结出网络信息渠道作为一种新的渠道具有互动性强、信息趣味性、信息容量大的特点,将成为理论界与实务界信息渠道研究的焦点。This article is based on the theory of trust and the generalization of research from investigators domestic and abroad.We concluded that as a new information channel,web is strong interactive,information interesting and large scale of information,which would become the focus of practice and theory.

关 键 词：信任 信息传播渠道 网络渠道 

分 类 号：F272[经济管理—企业管理]