消费文化与生活方式的形象生产  

On the Image Creation of Consumption Culture and Way of Life

作　　者：粟世来[1,2] 

机构地区：[1]华中师范大学文学院,湖北武汉430079 [2]吉首大学文学院,湖南吉首416000

出　　处：《吉首大学学报（社会科学版）》2010年第4期148-151,共4页Journal of Jishou University(Social Sciences)

基　　金：湖南省教育厅科学研究项目(09C803)

摘　　要：消费是个体生活必需的自我技术;形象是消费社会的核心要素。通过广告、大众传媒的形象修辞,消费文化赋予商品以符码的意向性和价值,激发人们的感觉和欲望,编码日常生活意识,重组日常体验,建构自我认同,维系了审美作为一种日常生活意识形态以诱惑而非强制的方式对于社会生活的支配。由此,消费文化参与了商品化和审美化进程中个体的自我设计和表意实践,积极介入了生活方式乃至日常生活的建构和重塑过程。Consumption is a self skill of individual life,and image is the essential element of the consump tion society. Through advertisements and mass media, consumption culture has endowed merchandise with symbolic intention and value,inspiring people＇s feeling s and desires. Coding consciousness of daily life,recomposing daily experience and constructing self-identity makes it possible for aesthetics,as a daily life ideology,to dominate social life in a luring way instead of a forceful one. Thus consumption culture has participated the individual self design and the practice in the course of commercialization and aestheticization,and is actively involved in the process of reconstructing way of life and daily life.

关 键 词：消费文化 生活方式 形象生产 商品化 审美化 

分 类 号：C913.3[经济管理]